Product Placement

Product Placement is where a company pays for their product, or multiple products, to feature within a film or TV show in order to expose the brand to more customers to boost sales. Product placement also works by association - James Bond, a sophisticated character who acts as a role model for many young men, uses exclusively Sony technology in his films due to product placement. This use associates James Bond with Sony in the viewers mind, which makes them in turn associate Sony with sophistication - further bolstering sales.