Independent

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Independent television, much like independent film, is television in more niche genres that are target towards smaller, less mainstream audiences. ITV, or Independent TeleVision, is one such example of a television channel that was intended, at least originally, to broadcast independent television. Nowadays, ITV broadcasts mostly mainstream television directed towards larger audiences, whilst Channel 4 has gained more of a reputation as a somewhat daring (yet decidedly mainstream) independent television company.